July 10, 2019 lecture at Saint Mary’s College (Moraga, CA) for MGT 351: Strategic Entrepreneurship:
MGT 351: Strategic Entrepreneurship (click to open PDF)
Definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape.
Finite and Infinite Games by James Carse
On Strategy by HBR
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, Bruce Patton
Crossing the Chasm by Geoffrey A Moore
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
The Four Steps to the Epiphany by Steve Blank
Slides and simulation results from a 3 hour lecture I gave on July 11, 2018 at Saint Mary’s College in Moraga, CA:
This week I spoke twice at St. Mary’s College in Moraga, CA – 30 minutes east of San Francisco. I whipped together an hour long presentation for the students in a Strategy course in the Business school to answer the question: What is Strategy?
It was great to force myself to present some of my ideas – several of which were only half baked – and to get so much positive feedback and concrete recommendations for changes.
I haven’t had a chance to incorporate feedback into the deck yet so I just decided to publish it for you as-is. I plan to tweak things and give this talk again soon though.
One big note: I designed this deck to be presented by me so it’s not 100% ready for consumption without me. You’ll get the gist though.
I reference my piece last week about Puddles Pity Party and my research on Moneyball (the 2002 Oakland A’s season) – only some of which I’ve published so far. Check out those posts if you haven’t had a chance yet.
The students were excited that I was taking back the word “strategy” – not just using it sloppily like many of their course readings. They expressed a lot of interest in the etymologies that I shared too, which is surprising given how boring that sounds.
And, they really appreciated that I actually defined the word strategy.
What is Strategy?
Strategy is the process of creating a set of well-aligned activities with the aim of occupying a valuable position in a competitive landscape.
I really emphasized that strategy is a process, not a static outcome.
In case you missed some of my posts from the past few days, here they are:
PS: This is just for you.
PPS: If you’re not familiar with the trivium (slide 3), you’re missing out. I might write about it more next week.