July 10, 2019 lecture at Saint Mary’s College (Moraga, CA) for MGT 351: Strategic Entrepreneurship:
MGT 351: Strategic Entrepreneurship (click to open PDF)
Definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape.
Book recommendations
Finite and Infinite Games by James Carse
On Strategy by HBR
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, Bruce Patton
Crossing the Chasm by Geoffrey A Moore
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
The Four Steps to the Epiphany by Steve Blank
- Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
- This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
- Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
- Foundations of Decision Analysis by Ronald A. Howard, Ali E. Abbas
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder, Yves Pigneur