I’ve been meaning to make this slide for a while as part of my explanation for why strategy is such a muddy and often difficult concept to understand. In short, the word “strategy” has to carry the weight of both 1) a process and 2) the output of that process. A strategy (the countable noun) is the set of activities that you execute on after using strategy (the mass or uncountable noun) to determine the right activities given your objectives, resources, industry landscape, and your competition.