Puma is reissuing the dorkiest shoe ever made

A new generation of nerds will finally be able to get their hands on the legendary Puma RS-Computer.

Puma’s RS-Computer shoes, originally released in 1986, were way ahead of their time. For the first time, a pair of running shoes could track your steps, distance, calories burned, and running time electronically, just like your phone or smart watch does today. Now, the German sports company is re-releasing the rare sneakers for the dorks of today. I say dorks because–well, just take a look at this news report from CES 1986.

Source: FastCompany

Nostalgia is always a winning marketing play. Some of the now-adults who grew up wanting these are definitely going to grab a pair, and probably an NES Classic while they’re at it.