Personal Rebranding

Do you need a career makeover? In this episode of HBR’s advice podcast, “Dear HBR:”, cohosts Alison Beard and Dan McGinn answer your questions with the help of Dorie Clark , the author of Reinventing You: Define Your Brand, Imagine Your Future .

Source: Personal Rebranding

Good episode! Read the summary here.

The truth is, the vast majority of people aren’t paying much attention to you. That means their perceptions are probably a few years out of date—and it’s not their fault. With hundreds (or thousands) of Facebook friends and vague social connections, we can’t expect everyone to remember the details of our lives. So we have to strategically reeducate our friends and acquaintances—because they’re going to be our buyers, recommenders, or leads for new jobs.